Why Small Business Fails | How a Small Business Backup Plan Can Kill Your Dreams

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Britta Ohlendorf

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Hi, I'm BRITTA

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why small business fails and how a small business backup plan can kill your dreams...

small-business-fails

We Are Going To Kill That Backup Plan.

We are not here for plan B's and don't get me wrong, having a plan B or having a strategic backup plan is a good idea. It makes sense that your whole life you've been told, it's a great idea by your teachers, professors, cub scout leaders, or girl scout leaders. Most likely your mom or your dad or somebody who raised you.
Plan B's makes sense, plan A's, they're not a plan, they are the biggest dream you can think of. A true plan is not a plan at all. It's your purpose. It's your life. It's your mission. It's why you're here.
 

For too many people, it's way too big of a plan, way too big of a thought. It's unrealistic. It's woo-hoo. It's out of this world. It's unattainable. At least that's what we're told. Fuck, what we are told about always having a plan B because plan A is too big of a dream.

 
We live in a society of dream crushers. I am not about that, and I don't know about you, but don't have time for it. My plan A takes up too much of my time for me to think about a plan B, and think about the people who want to crush my plan A.
 
The people that are filling your head with these ideas your whole life probably cared about you. Some of them might not, but for the most part, they do and they want what is best for you. So they told you to have a plan B so that you don't fail.
 
People who don't believe in plan A's are lacking that vision. They're lacking the dreams and they're lacking that drive to make plan A happen. That's why plan B must exist for them.
 
Plan B is too good of a plan that it distracts from plan A. If you want us to talk about a plan C, that one sucks. It makes planning way more like a goal. Plan B is usually good enough that it is not a big deal if you fail at plan A. What most people do when they have a bunch of backup plans, they don't do it. They still live a fine life and they're okay, but they're bored.
 

Why Small Business Fails and How to Dream Bigger

If there's one thing you take away from this, it's that people are telling you not to dream big. Or that you're dreaming too big. It's because they can't see clearly, and their vision is clouded. It's cloudy as fuck, and yours is not.
 
Look, we all die... we all die on this earth, but the people that don't chase their dreams, they're already the walking dead. They've already given in, and they're not chasing what they actually want in life. The apocalypse is here people, and it starts with giving up on your fucking dreams. So stop thinking that plan B is the answer. It's not. Plan B is going to be the reason that you don't reach your goals.
 
I can't tell you what your purpose is, you have to figure that out on your own. Although if you don't follow your purpose, plan B makes sense for you. If you are following it, your purpose, your goals, your big, big dreams, then that's it. Period. End of story. That is the plan, the whole plan. Plan A, B, C, D, E, F, G. That's all there is in your life, following your purpose. There's no such thing as failure. It's meant to be, and it will happen. Not, it might happen or I hope it happens. It will happen.
 

Backup Plans Are Wasteful & Often Lead to Why Small Business Fails

Now if you're looking for reasons to not put your time and energy and money into plan B's. Think about how much you're taking away from your plan A. You're taking energy, that you can be dedicating to your true goals, and pushing them into something that you don't want. What the hell is the purpose of that, to play it safe? If you're already an entrepreneur, you're not playing it safe. So why start now? You've already started to rebel against the conventional norms, there's no reason to play it safe now. You're already playing it pretty big, you've already taken the road less traveled. You might as well go all the way.
 
Don't waste your time, your energy, and your money. Don't waste it on this plan that you don't actually want. If you want something you have to put your heart, soul, mind, energy, time, resources, and everything that you have into it. It's not going to just happen, it's not going to show up on your door and knock, saying "Hey, your big goal is here." No, it doesn't work like that. You have to take everything that you want, everything you dream of and put it as a priority.
 
Your brain doesn't know the difference between reality and not reality, right? Inside your brain, they're thoughts, and you are allowing a plan B to take up this space in your brain. You're taking away from the space of your goal. You're making it a lot easier to not succeed because if you don't succeed at your plan A you have this backup ready to go. When you don't succeed in plan A you think, "Okay, it's not that big of a deal who cares?" You're giving yourself excuses before you've even started.
 

Plan A Is Not Easy

This is a scary damn journey and it's not easy. It's not for the weak-hearted, it's not a simple, straight route. There will be ups and downs, some doors that close and you're going to have to find different ways through that door. If you still want what's on the other side. It's not that one door closes and another one opens. It's, "If I want what's on the other side of this fucking door, I'm going to crash through the door." Doors close all around us, but that doesn't mean we still can't get what's on the other side of it.
 
I don't know about you but as an entrepreneur, I am way too busy for a backup plan. My mind doesn't have time for that. I've got a million things going on. You've got a million things too, especially when you first start out, you're doing most of it alone. Then you start realizing that you're more powerful with support.
 
You have so many things on your mind and you're a visionary, a creative person and you're creating your life. These thoughts and tactics, and these amazing things, don't leave any space for a plan that you don't want. You need to be more precious with your energy, your time, your resources your money, and what you actually dedicate your time to. So don't dedicate your time to something that you don't want. It's a waste of your brilliant brain.
 
So now I want you to get out there.
 
Make it yours.
 
And make plan A, your only plan.

xx Britta

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